Now a days marketers are using video all over the place, in new and fantastic ways. When making sets of videos your challenge is to

  • Make the right videos
  • Get value for your budget

Make the right videos

  • You need to be sure you’re investing your money in the right places.
  • Focus on areas where you’re guaranteed the video will get seen.
  • If conversion is a problem then consider testimonials and brand pieces.
  • What are your big projects for the year? Give them a boost with video.

Get Value for your Budget

Your cost per video should be lower if you buy more video, especially if you book them in at the same time.

By investing in a strong set of visual assets upfront, you’ll get value out of your later videos.

You can also use the graphical elements created in the video in your broader campaigns.

A video is a big thing for most companies. Making a video series is a good experience for any company, and the knowledge gained will help with many future marketing programs.

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