Video content help B2B companies to get deals done. Today, it is important to have a tough inbound marketing strategy, no matter what kind of business you are in.

B2B companies tend to offer complex or technical products or services, which are usually hard to communicate in a simple way. This is why having a custom explainer video is a great idea if you manage a B2B company.

People don’t have the time or the disposition to sit quietly and read about your product or service, even if it interests them. Even when it comes to these shocking facts, explainer videos can help B2B’s. As they rely heavily on storytelling techniques and focus on their target audience’s pain points, marketing videos quickly incite identification with what is being shown, so they help create an emotional bond with their audience: the key to engagement.

Did you know that 65% of executives have visited a vendor’s site after watching a video?

What you can do is make a custom animated marketing video that addresses your target audience specifically: in this way, you will be able to reach those people and be relevant to them.