Video can help support a variety of marketing and business goals, including sales, customer experience, customer education and more. Some brands have found it difficult to measure the ROI of their video efforts, however that’s also changing.

When thinking about where to allocate your 2019 marketing budget—and efforts—you’ve got plenty of choices. Depending on your budget, your goals, your timelines, and many other variables, your go-to digital marketing strategies probably use services like pay per click (PPC), search engine optimization (SEO), social media, or maybe e-mail marketing.

Video marketing is really just the act of incorporating video into your marketing strategy to help increase brand recognition and awareness.

Benefit Of Video Marketing:

• Increase Brand Awareness
• Increase Conversions
• ROI
• Build Trust
• Engagement

YouTube put together a playbook to break down elements that contribute to the most successful ads.