Quality video is important for branding and image, but the most important aspects aren’t in the visuals.
What are the most important aspects of good Explainer Video?
Know The Audience: It’s an overview of the basics involved in figuring out who your target audience is in terms of your overall business model.
Brand Messaging: Insightful, useful, and not too long.
Once you have your ideal and target personas in mind, you can mash that up with the message you want conveyed in your explainer video. A great explainer video is created with clear goals. The video is not created to simply fill up space on a web page. The video is designed to trigger an intended result.
The Problem: Use visuals to show the story of how the audience experiences the problem.
The Solution: How the product or service solves the problem.
How the Product/Service Works: Explain how the unique features of the product or service solve the problem.
Call to Action: Tell the audience exactly what they need to do next to acquire the product or service and solve their problem.
PROCESS – Yes, It’s As Simple As It Gets
Script Writing: Great videos always have scripts.
- Use simple language
- Simplify concepts and ideas
- Deliver information
- Match the tone of the brand
Voice-over: The quickest way to ruin a great video is to use low-quality or unprofessional voice-overs in production.
- Use voice talent
- Don’t go with the first voice-over you hear
- Use the right recording software
Visuals: Don’t stop short on visual production.
- Visuals should support the text
- Don’t worry about being too fancy with graphics and visuals
- But visuals also shouldn’t be too basic
A powerful explainer video that will captivate, educate, and convert your audience.
If you find that creating a great explainer video is out of your organization, contact Coco Video Production. We have a full team of professional writers, voice over actors, animators, and video producers ready to create the perfect promotion explainer video for your product or service. Contact Us Today!